Hi there, I want to speak candidly for a second -- will you entertain me on this?
This month, you’re going to see a lot of emails along the line of “THIS IS THE BIGGEST FUNDRAISING DEADLINE OF OUR CAMPAIGN.”
You might even get a few of those from us -- sorry!!!!
But I want to breakdown what this means. After every quarter, we need to release our fundraising numbers. Since we only announced in April, this is the first public release of our entire campaign. Take a look:
Public means that everyone will see these numbers, and you can bet that Donald Trump is particularly interested in them as well. So as you can see -- it’s a pretty big deal.
We’ve set a real (and ambitious) goal, and we need to hit it. Can you donate to this email to show the world -- and Trump! -- that we have massive grassroots strength behind us?
We’ll be poring over these numbers all month, tracking them on spreadsheets, and watching the progress bar inch towards 100%.
We’ve created some weekly benchmarks to make sure we are on pace. If we can’t raise 10,000 more donations before tomorrow’s deadline, we’ll have to lower our overall quarterly goal.
These deadlines aren’t arbitrary, I promise. They’re real dates on a calendar that our team is constantly planning around.
We rely on emails (like this!) and real people (like you!) to help us meet these goals, and we appreciate every time you open an email and pitch in.
https://go.joebiden.com/donate
Thanks so much,
Elana Firsht
Online Fundraising Director
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